A survey of your existing customers can show you which customer service channels they prefer. How can you be more responsive to customers? Try these tips.ġ. When it comes to how quickly you need to respond to customers and potential customers, there’s only one answer: as fast as possible. 7 ways to be more responsive to customers Even if they do respond, 97% of companies never follow up to see if the customer was satisfied with the response. A whopping 90% of companies do not acknowledge to the customer that their email has been received. More than 6 in 10 companies do not respond to customer service emails, according to a recent study by SuperOffice. Clearly, as millennials and Generation Z come to the forefront of society, mobile communications will become more important for small businesses.īut companies often fall short when it comes to customer communication. Although consumers ages 18 to 34 also prefer email, fewer of them prefer phone (42%) and more of them prefer text (34%) compared to consumers in general. Overall, consumers in the survey prefer to communicate with businesses by email (57%) followed by phone (50%) and text (27%).
What tools are small business owners using to communicate with customers? According to Broadly:
How small businesses respond to customers
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